The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

Many people might not realize it, but the legendary anime series "Evangelion" has a strong connection with fish. The medical breakthrough process that allows us to breathe through our butts was ...

Last week I saw come to fruition an effort which has been in the works since 2021. Bottom line: I brought a new fishing lure, called the White Tornado, to market. Being an entrepreneurial and ...

Field testing new fishing lures is one perk of my job as an outdoor writer that's pretty darn fun. And although not every fresh-to-market bait is a winner, from time to time one crosses my desk that ...

The expert anglers at Milliken Fishing share what the best and worst bass baits of 2024 reveal about lure performance.

I have been told that the lures I have talked about so far have been primarily ones that are newer. I got one letter that said, “What’s the deal Sarley, you dinosaur? Haven’t you bought any lures in ...

NATICK — Nathaniel "Than" Bogan was dealt a painful lesson during a fishing session one day several years ago on Lake Cochituate. Bogan was using a crankbait lure, which contains two hooks dangling ...

With a little TLC, you can revitalize derelict fishing lures back into fish-catching service. I go through this exercise periodically in my ongoing desire to declutter my living space. Most of my ...