Twix is almost ready to release its all-new innovation and we have a feeling this could be a game-changer for fans of the crispy, chocolatey candy bar. The Mars-owned treat only debuted its newest ...

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to "pick ...

Mars Inc. is making sure the end of 2025 and the beginning of 2026 are nothing less than sweet. The legendary candy company is the one responsible for pumping out a steady supply of M&M's, Twix, ...

It might be better than the original. Candy releases seem to be getting more and more out of the box. From freeze-dried crunchy candy to squishy gummies, and, of course, the incredibly viral Dubai ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

Twix is launching a limited-edition Snickerdoodle flavor in July, blending its classic chocolate-caramel-cookie layers with cinnamon-sugar inspired by the traditional snickerdoodle cookie. The new bar ...