For several decades Nike has been the champion of sportswear, renowned for its iconic logo and punchy slogan. Created in 1964, the company has come a long way since its conception – and its ads keep ...

Nike has long been recognized for its groundbreaking marketing strategies that resonate with a diverse audience. One of the key aspects of their approach is the use of storytelling in advertising. For ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

Serena Williams and Sha'Carri Richardson lead the way as Black women in sports for the launch of the NikeSkims joint line.

After several delays, Nike’s (NYSE:NKE) first product offering with Kim Kardashian’s SKIMS will debut on September 26 with ...

Jeff Jacoby’s column “Nike celebrates athletics at its worst” (Opinion, Aug. 7) points out everything that is distressing about Nike’s “Am I a bad person?” advertising campaign, which celebrates ...

MediaNug is now seeking content creators with active lifestyles in New York City, Los Angeles, and South Chicago, aged 20–50, for in-person UGC-style Nike ads. Work dates are TBD. Pay is $500 for six ...

It’s a facial expression that has grown all too familiar over these past few months: Tiger Woods staring at the camera, eyes a bit droopy, his whole body as contrite as can be. Is he better at sinking ...

“Nike’s requested leave to amend its complaint to include counterfeiting and false advertising claims against StockX underscores the uncertain interconnectivity between NFTs and physical products as ...

Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it referred to as its “Consumer Direct Offense,” now more prudently called “Consumer Direct Acceleration.” ...