Physicists claim they may have found a long-awaited explanation for dark energy, the mysterious force that's driving the accelerated expansion of the universe, a new preprint study hints. Their ...

Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

The theory that our universe is contained inside a bubble, and that multiple alternative universes exist inside their own bubbles -- making up the "multiverse" -- is, for the first time, being tested ...

"Viewed through the lens of our work, you could think of the DESI result as the first observational evidence supporting string theory and perhaps the first observable consequences of string theory and ...

Observational learning is the process of learning by watching a real-life example. People with different personality types learn and retain knowledge best under different circumstances. For some ...