Carol is the CMO at Exclaimer, an email signature platform. She is a senior leader with over 15 years’ experience in the technology space. In the dynamic world of marketing, amid rapid technological ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where every instrument plays its part to create one clear song. This guide is here to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s become evident to me over the years that the reputation of a business and its relative ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...