I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

CHICAGO (AP) — It’s a beauty product fan’s dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. The trend started a few years ago ...

If you’re a creature of habit, the best beauty subscription boxes can take the guesswork out of discovering the best in skincare, body care, haircare, makeup, and fragrances. With so many new brands ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Things move so quickly in the beauty world that the moment you feel you ...

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...