Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and ...
Troubled discount footwear chain Payless Shoesource may want to change its name. The privately held Topeka, Kansas-based shoe seller executed the reverse of a bait-and-switch operation recently with a ...
When you think luxury, you may not think Payless, but the brand is definitely proving you wrong. How? By seriously trolling influencers in a way that's goodnatured but proves a point. Payless's fake ...
Payless, the affordably priced shoe company, revealed an advertising campaign Wednesday that attempted to show the quality of its shoes by fooling fashion-savvy influencers at a fake posh store in Los ...
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(CNN) Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...
The discount shoe company rebranded as the high-end "Palessi" for a day. A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company ...
Payless went into bankruptcy with a plan and emerged in just four months a more tightly focused retailer. But questions remain as to whether it can compete in an increasingly Amazon-centric market.
The affordable shoe retailer is relaunching with a new look and feel. After announcing an upcoming comeback at the beginning of this year, mass retailer Payless is officially relaunching this month.
RadioShack emerged from bankruptcy in March 2015 after closing half of its stores, but returned to Chapter 11 two years later to liquidate when sales failed to rebound. American Apparel slimmed down ...