It’s Peeps season so get ready to drink it all in. The famed pastel-colored marshmallows are a common staple during springtime and Easter, and now Pepsi is getting in on the action.

The Peeps-flavored soda is the first-time ever Pepsi has used marshmallow flavoring. Last month, Just Born announced that Bob Born, the “Father of Peeps” died at 98 .

Peeps Pepsi is now widely available. I almost hoped I wouldn’t find the Peep Pepsi (Peepsi was right there, people!) when I went looking for it at Walmart, like a reverse Easter egg hunt.

On Thursday, Pepsi announced it was partnering with Peeps to release a limited-edition marshmallow-flavored soda, available only through an online contest.

Two years ago, Pepsi announced an ultra-exclusive collaboration with Peeps, everyone’s favorite squishy seasonal treats. At the time, the Pepsi x Peeps marshmallow-flavored cola was only ...

Peep Pepsi: I would never intentionally seek this out, apart from last Thursday morning when I nearly sprinted across Walmart to buy the batch for this taste test, ...

PepsiCo and Peeps, a candy brand made by Just Born Quality Confections, previously did a brief offering of the drink in 2021 as part of a contest. That sweepstakes only made it available to about ...

Pepsi partnered with the marshmallow brand to launch the limited-edition PEPSI x PEEPS beverage. The new Peeps soda is only available via sweepstakes. The cola comes in 7.5-ounce mini cans in ...

If you had Peeps-flavored Pepsi on your 2021 bingo card, congratulations, you get to scratch it off (and you’re weirdly prescient!). It’s true — Pepsi and Peeps are teaming up to release a ...