Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts ...

Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. The post Why choosing a marketing automation platform is harder than it looks appeared first ...

Watch this session to learn about Adobe Workfronts capability to bring all marketeers together, aligning strategic planning, digital content creation and campaign execution to ensure delivery at scale ...

The growth in scale and power of martech has been stratospheric, with an explosion of hype and investment in platforms and systems, many of which are barely out of their ‘beta’ development phase. But ...

Debojyoti ‘Debo’ Dutta admits that his deep domain experience means he is just “a little biased” when it comes to talking about the overwhelming theme of the day: the potential of artificial ...