Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

Podcast advertising accelerated in Q2 2025, with overall spend up 28% year-over-year and 17% over Q1, according to Magellan AI’s latest benchmark report. The data, drawn from nearly 95,000 episodes, ...