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Powerade has today announced a new partnership with health club aggregator ClassPass to inspire members across Australia to “Sweat it Out” during several two-week challenge periods throughout the year ...

Powerade has unveiled its new ‘Next Gen Electrolyte Blend’ and is celebrating by giving Australians the chance to turn their personal best 5km run into $5,000 through a fitness challenge. Join ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...