NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

Until now. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn Bar. Race teams have measured burn rates and fuel levels down to the last ounce for ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast on June 1.

Until now. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn Bar. Race teams have measured burn rates and fuel levels down to the last ounce for ...