The latest retailer to customize a New Era cap for the highly-anticipated "Concord" Air Jordan Retro 11 release is California's Primitive, who represents with their classic "P" logo on two different ...

Having had a hand in adopting the “Cali” colorway to Paul Rodriguez’s P-Rod 2.5, Primitive produce a new snapback made to match the kicks. The cap sports a white base, with a brown brim, green ...

Primitive started off Bobby Hundreds' list of The 50 Greatest Streetwear Brands for a reason. He believes that there's no limit for how big this young brand can get. The Southern California brand just ...

Primitive 2011 Holiday Classic P Snapback Cap: With the much-anticipated release of the Air Jordan 11 Concords just days away, California's ...