Avid says new AI and automation advances will speed up editorial creation, storage, and delivery across a lot of its software including Media Composer and Pro Tools. Avid has been adding AI tools into ...

Avid is taking a page out of the Adobe playbook by shifting Pro Tools entirely to a subscription model. There's no longer an option to buy a perpetual license, which granted customers lifetime access ...

Avid has announced a series of upgrades across its AI-powered tools. Strengthening AI capabilities and widening its partner ecosystem, Avid aims to drive efficiencies through creative workflows across ...