Automation is the next big thing in marketing. In 2019, 75% of the marketers surveyed by Social Media Today were using automation tools. In today’s tech-dominated environment, this makes a lot of ...

Avid says new AI and automation advances will speed up editorial creation, storage, and delivery across a lot of its software including Media Composer and Pro Tools. Avid has been adding AI tools into ...

Avid is taking a page out of the Adobe playbook by shifting Pro Tools entirely to a subscription model. There's no longer an option to buy a perpetual license, which granted customers lifetime access ...