As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Every business leader knows how exciting and important it can be to launch or expand their product or service line. It's tempting to focus solely on the big picture and end result. However, there's a ...

Before any new product or service is rolled out on the market, entrepreneurs put a considerable amount of thought into the process. From considerations regarding the effective use of resources to ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

It's time to put on your scientist hat; if you don't have one, you'll have to get one. Now that you have a product or service to build a business around, you're ready to determine whether the market ...