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Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.

People not involved on the inside of product development tend to have relatively little insight into the subtle ins-and-outs of what goes into the development process. Often, people think things are ...

Limited function wholesalers can provide business owners with lower prices on merchandise, but they don't offer the same benefits as full service wholesalers. Wholesalers buy product from other ...

This file type includes high-resolution graphics and schematics when applicable. During the 1970s, as Japanese companies began eroding traditional western markets, the focus was on Just-In-Time and ...

Companies often wonder how they can facilitate cooperation between sales, marketing, engineering, and operations to better understand customer needs and better define product requirements. This issue ...

There once was a time when design was done on paper. And to collaborate on a project, people would talk face-to-face -- usually in the same room. Flash forward to the age when we turned to 3D ...