This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand ...

In today’s rapidly evolving food and beverage industry, ensuring product freshness and safety from production to consumption ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

Images of plastic bags and bottles clogging beaches and oceans have some calling for a ban on all such products. But packaging experts say it’s not that easy to eliminate a highly effective material ...

In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

UPrinting reports that 68% of consumers prioritize sustainable packaging, enhancing brand trust and increasing sales ...