The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform. YouTube’s TrueView inventory allows consumers to skip ads they ...

Programmatic advertising and digital video are transforming the marketing landscape. This webinar reveals how to harness their combined power to reach and engage your target audience, with actionable ...

This will be a substantial increase from the 39 per cent share held by programmatic video over last year, with an eMarketer report stating that one of the main contributors to programmatic video ad ...

Programmatic advertising has gotten a lot of press recently. Many companies in the category are getting funded by VCs, and one has even become publicly traded. There are aspects of programmatic buying ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ...

"We actually treat it as more premium than linear," said Joey Trotz, vice president of data and monetization tech strategy for Turner Broadcasting. Trotz was speaking on a panel devoted to ...

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced ...

Connatix, the next-generation video platform for publishers, today announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

It can be hard to keep pace in this fast moving industry, which is where we come in. The Drum has teamed with the Trade Desk for a series of short video primers and accompanying features in print to ...