I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how ...

A workplace climate survey doesn't just determine how comfortable your employees are -- it helps employers gauge employee satisfaction, leadership effectiveness and enjoyment of the work they're doing ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...

Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Below are surveys that can be used to evaluate trainee progress and to gather feedback from trainees about the mentoring they have received and their satisfaction with their training program. The ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a responsible business owner, you probably think ...

Have you smoked at least 100 cigarettes in your life? Have you practiced yoga in the past year? On average, how many hours of sleep do you get in a day? At face value, these questions are not directly ...