Businesses can leverage the RFM Model to create personalised email messages that increase revenue and incentivise customer behaviour By mapping out where each of your customers falls on the RFM graph, ...
You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...
Today, it takes months to build predictive models using machine learning — KumoRFM delivers results in seconds, with no manual effort. AI has completely transformed how businesses leverage text-based ...
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