Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new ...

Advanced house-file modeling techniques have their advantages. But nothing beats the simple recency, frequency, monetary list inventory as a quick, easy-to-read snapshot of your house file. Your RFM ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

Most mailers successfully mail their customer file via some form of recency, frequency, or monetary value (RFM) segmentation. According to Blair D. Barondes, senior vice president for White Plains, NY ...

This is a preview. Log in through your library . Abstract Rhenania, a German direct mail-order company, turned its catalog mailing practices around within one year and consequently moved up in market ...