While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

From a cosy everyday fragrance to the viral Soft Pinch blush, Rare Beauty’s gift sets tick every box for thoughtful Christmas ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While the set was originally sold at Sephora and on Rare Beauty's official website for $30, it featured ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

The satin, cap-sleeved Undone by Kate creation is currently available for preorder Bailey Richards is a writer-reporter at PEOPLE. She has been working at PEOPLE since 2023 and interned with the brand ...

The actress and singer celebrated the launch of Rare Beauty's Soft Pinch Matte Bouncy Blush Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and ...

A writer reviews Selena Gomez's Rare Beauty Feel Seen scent, part of the Find Comfort body collection. It includes a new ...