Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...

Office supply chain Staples has brought its “Easy Button” to desktops. Staples breaks new TV ads this week featuring its red Easy Button icon that lets users accomplish a task more easily. (A holiday ...

As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button that was featured in a series of ad campaigns beginning in 2005. The ads were so popular that ...

We’ve all seen the Staples Easy Button–a marketing schtick which imagines one button could solve any problem you had. In reality, the button is a pretty simple device. It’s a single button, connected ...

Staples Inc.’s chief technology officer wants the company’s iconic red “easy” button to act as an artificially-intelligent assistant for all office business needs. The company later this month plans ...

It’s a cultural icon. The red, plastic “Easy Button” that Staples first introduced as part of a marketing campaign in 2005. It’s not at all uncommon for me find these buttons throughout my clients’ ...