Relevance: The condition of being relevant, or connected with the matter at hand: e.g. some traditional institutions lack relevance in this digital age. Digital disruption can render successful ...

"Lancôme is great at finding ways to reinvent their hero products to keep them relevant for the next generation." Lauren ...

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.