Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in ...

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

One of the main concerns in modern business is sustainable retail packaging, and this matter has become ever more important as recent customer trends have all but erased environmental-ignorance from ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

Packaging has moved from a back-end cost to a front-line business decision, reshaping margins, sustainability strategies and competitive advantage across global markets.

This feature is part of a larger package on sustainability. The rest of the series can be found here. An awakening in retail and packaging is underway. Some of it felt sudden — it's as if a collective ...

2025 has been a landmark year for the packaging industry, with regulatory reforms, sustainable materials and innovative ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...