Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

In any strategic planning process, an analyst examines certain factors in order determine what growth strategy the company should take. This process involves looking at two internal factors--strengths ...

To make a small business successful, an owner needs to have a thorough understanding of the status of their companies, its growth potential and the pitfalls it might face in the future. One framework ...

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: ...

Q: What is a SWOTanalysis, and how can it help me? A: Marketing isprobably the most fun aspect of small-business management. Itinvolves direct communication with your customers and clients andallows ...

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...