Sanrio Games, a new games publishing brand established by Hello Kitty intellectual property owner Sanrio, has announced Sanrio Party Land, a party game coming to Switch 2 and Switch this fall ...
With its accelerated expansion in China, Sanrio seeks to consolidate itself not only as a licensing company, but as a global powerhouse in entertainment, retail and pop culture capable of competing ...
Sanrio is entering the gaming business directly with the launch of its own game brand, 'Sanrio Games.' While Sanrio has previously licensed its characters for numerous game titles, this new brand ...
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