Utica, N.Y. — It had one of the most memorable slogans (and jingles) in beer advertising: “The One Beer to Have When You’re Having More Than One!” Now Schaefer Beer is back. Once an iconic American ...
Schaefer Beer, once a favorite of Brooklyn Dodgers fans at Ebbets Field, has been reformulated and updated for the 21st century. By Florence Fabricant The Dodgers are long gone from Brooklyn. And so ...