Micro dramas are coming for the content crown, with their short, snappy clips and irresistible cliffhangers. See details.

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...

Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access ...

Let's dip into the professionally produced short-video side of business -- again -- to find new money: advertising, subscription and otherwise. How about "Micro Dramas" -- one to three minutes of ...

My partner recently confessed something to me about his screen-time habits: When he’s giggling at his phone, he’s often watching short English-language soap operas that have begun showing up on his ...

The titles are provocative and extremely clickable: “Found a Homeless Billionaire Husband for Christmas.” “I Became My CEO’s Darkest Secret.” “How to Tame a Silver Fox.” The videos are equally soapy, ...