A URL used to say something about a Web site's owner - a memorable name that replaced a complex set of numbers that were used to access a Web page. Then things changed. In today's world of Twitter ...

Google today launched its own URL shortening service, aptly named the Google URL Shortener (http://goo.gl/). The service is, for the moment, only available in the ...

Google gave its URL shortening service goo.gl a standalone site on Thursday, allowing users to input and shorten links. The service allows users to take any link and transform it into a shorter goo.gl ...

Google is ending support for the goo.gl URL shortening service, the Internet giant announced Friday. Google’s Michael Hermanto said that starting April 13, anyone who had not used goo.gl before March ...

Maybe it started as a joke, “What the world needs is another URL shortening service!” said as though we didn’t have enough already. Then, someone at Google heard the joke, took it seriously, committed ...

Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar (and Feedburner) and you can’t directly access it as ...

The options for shortening long URL’s to a more manageable length are quickly proliferating with both Google and Facebook getting into the link shortening game. The shortened URL’s are easier to send ...

The move, which was unveiled last August, 'didn't move relevant security metrics,' according to a Google staff software engineer on the Chrome team. Google has called quits on the notion of truncating ...

Given the rapid proliferation of URL-shortening services of late, it was only a matter of time before Google got into the game. Now the company has debuted its own URL-shortening service at the new ...

Google has announced that it will be “turning down support” for the Google URL Shortener that the company launched back in 2009. It enabled users and developers to create and track short URLs in the ...

URL shorteners are a useful tool for shortening long Web addresses. They're also the source of such nightmarishly ugly addresses as "http://bit.ly/8g4wsd", which ...