Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. Google announced Tuesday that auctions on search partner sites may use Smart Bidding instead of smart pricing ...

Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t ...

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more ...

Google is rolling out a series of Smart Bidding and budgeting updates designed to help advertisers uncover new demand, capitalize on seasonal opportunities and maintain more predictable campaign ...

Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form ...

Google ads is going to be recommending to advertisers to switch or supplement some of their search ad campaigns to use broad match with its Smart Bidding. Google wrote "using broad match and Smart ...

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade." Smart Bidding Exploration aims to pursue less ...

Google unveiled several updates around bidding controls at Google Marketing Live this week that marketers will want to be on the lookout for as they roll out into accounts over the coming weeks and ...