The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

Smokey Bear turns 80 years old today, Friday, Aug. 9. In honor of his eight decades of telling Americans about the importance of fire safety, read on for eight fun facts about one of America's most ...

Forbes contributors publish independent expert analyses and insights. Marc Berman is a New York-based reporter who covers media. Preventing wildfires. That is the goal behind the classic Smokey Bear ...

The bear known nationwide for raising awareness about fire dangers in forests and national parks celebrated 80 years of public service — starting from humble beginnings as part of a government ad ...

Smokey Bear, one of the most recognizable figures in advertising history, turned 80 last week. From member station KNAU in Flagstaff, Ariz., Melissa Sevigny traces the campaign's history and questions ...

Smokey Bear, the icon for wildfire safety, turns 80 years old Friday. For decades, the American public has been educated about the dangers of forest fires thanks to the bear’s memorable posters and ...

Smokey Bear's catchphrase changed from "Only YOU can prevent forest fires" to "Only you can prevent wildfires" in 2001. The Smokey Bear Wildfire Prevention campaign is the longest-running public ...

One of America’s best-known — and most beloved — bears, after teddy, that is, is set to appear at the National Cherry Festival in Traverse City this week as the marshal of the Cherry Royale Parade on ...