The Rise Of Sensory Marketing In The Digital Era

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.
Nature

Summary statistics in auditory perception

The sounds that enter our ears are transduced with a temporal resolution that is notably fine-grained. Listeners can detect gaps in continuous sounds that are as short as a few milliseconds 1 and can ...
CNN

Sound makers search for depth, texture

When is the sound of a shotgun blast not just a shotgun blast? When it is paired with 14 other sounds, including a roaring lion and an object being sucked through a tube. Sound and sound effects in ...
The Straits Times

How we visualised the sounds of Singapore with creative coding

For National Day 2024, we painted nine Singaporean sceneries using audio visualisers that illustrate different aural features–texture, rhythm and musical tones. Here’s an in-depth look at how we did ...