It's sweet, it definitely has alcohol and it mixes well with many spirits. But what exactly is Southern Comfort? If you answered whiskey, you’re not alone. But you’re also wrong. Although it looks ...

Louisville-based Brown-Forman announced on Thursday it is selling the Southern Comfort label, as well as Tuaca liqueur to New Orleans-based Sazerac, owner of Buffalo Trace, for a combined $543.5 ...

Louisville-based Brown-Forman announced Thursday that it was selling the Southern Comfort label and Tuaca liqueur to New Orleans-based Sazerac, owner of Buffalo Trace, for a combined $543.5 million.

Liverpool street artist John Culshaw was commissioned to design the limited edition bottle label for Southern Comfort whiskey in the UK. The special edition bottle, now in its third year, celebrates ...

Sazerac liqueur brand Southern Comfort has undergone a rebrand and launched a new 50% ABV variant in the UK as the company seeks to improve its whiskey credentials. The rebrand taps into the brand’s ...