The art of marketing in a virtual world, Stephen Colbert takes on the FCC, playtime gets new rules, U.S. pride needs a rebrand.

Marketing execs tell us how sports became an indispensable tool for reaching people through fandom. Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, ...

MILAN (AP) — Political pressure on Olympic officials, like in the case of the Ukraine skeleton racer’s memorial helmet at the Milan Cortina Games, is nothing new, according to a long-time IOC insider.

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in ...

Anyone who has tried to promote a new product will know how difficult it is to obtain media coverage. Yet some organizations have now worked out how to get great coverage without relying on a finicky ...

The entertainment industry is competitive and the fight for customer discretionary spending is fierce. This means sports organizations can't neglect the marketing aspects of their business or assume ...

From the Fifa Club World Cup to the Uefa Women’s European Championships, Wimbledon, the US Open, and the Tour de France, Summer 2025 will be packed with unmissable sporting moments from across the ...

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

In the fast-paced world of sports marketing, the landscape has undergone a remarkable transformation over the past few decades. Gone are the days when sponsorships were forged based on gut instincts ...

The longtime media execs will lead Horizon Sports & Experiences, with an eye to new digital sports and experiential marketing beyond traditional TV sports commercials. By Etan Vlessing Canada Bureau ...

If you’re a sports fan, it’s likely you’ve seen Microsoft’s branding at some point in the past few years. Highlighted by its huge sponsorship deals with the NFL and Real Madrid, the Redmond-based tech ...