Steve Hayden, one of the writers behind Apple's iconic "1984" ad for the original Mac, has died. According to AdAge, Hayden, who died August 27, 2025, had recently reflected on how Apple's message, ...

Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple's new Macintosh personal computer as a weapon ...

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

The ad for the Macintosh computer — which was seen nationally just once, during the Super Bowl — is considered one of the most memorable commercials ever made. By Richard Sandomir Steve Hayden, an ...