Subway is celebrating the first year of its MVP Rewards program, which launched in Sept. 2023. Fans have unlocked exclusive offers, Subway Cash, birthday rewards, limited-edition merchandise and ...

On Sept. 9, Subway began the rollout of its revamped loyalty program, now renamed MVP Rewards and replacing MyWay Rewards, which had 30 million members across North America. All MyWay rewards members ...

Subway is celebrating a year of more points, subs and perks through its MVP Rewards that creates a best-in-class guest loyalty program for Subway fans. Since its launch in September 2023, millions of ...

In 2002, Subway did the unthinkable: It surpassed the golden arches of McDonald's as the largest fast food chain in the U.S. by restaurant number. Then, in 2011, it became the largest chain in the ...

Restaurants and retailers long ago realized that loyalty programs are not just a simple bonus offering. They are often a primary factor driving where people choose to spend their money, especially in ...

In December, Subway announced the return of its Sub Club loyalty program. The Sub Club, which initially shut down in 2005, offered customers a free footlong for every three they bought. Now, less than ...

This holiday season, Subway is giving the gift of sandwiches after the chain announced plans to revive its Sub Club loyalty program 20 years after it was discontinued. The updated program, which ...

As restaurant chains continue to look for ways to offer value to customers, Subway is bringing back a loyalty program that disappeared 20 years ago. On Monday, the national sandwich chain announced ...