It seems like a guy can’t even buy a hamburger without getting a side of surveys. I ran into a store for a box of tissues and a birthday card. A few minutes later, a survey popped up in my email: ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...

Surveys that ask too many of the same type of question tire respondents and return unreliable data, according to a new UC Riverside-led study. The study found that people tire from questions that vary ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

This story is part of a special project called Big Ideas in which EdWeek reporters ask hard questions about K-12 education’s biggest challenges and offer insights based on their extensive coverage and ...

This study included six open-ended questions: Researchers manually coded each of the 375,834 open-ended answers into one of four categories: responsive to the question; does not match the question; ...

Consumer feedback is essential to growing a business and keeping customers happy. By analyzing the answers to well-thought-out questions, business owners can get valuable insights into new ways to ...