One sells millions of low-cost watches, the other makes luxury watches that sell for millions. One may stand to gain more ...

What’s important is that we know what the collection is going to look like: eight watches (a nod to the Royal Oak’s eight ...

The Royal Pop collection of brightly colored watches on lanyards is part of AP's longer-term strategy of attracting the next ...

The pocket watches, a collaboration between Audemars Piguet and Swatch, launched May 16, but are already out of time at Somerset after a frenzy.

According to StockX, someone purchased the “Royal Pop” collection of watches and lanyards for $8,410. The items are moving quickly; per a report from the platform, more than 100 of the watches were ...

Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

The Audemars Piguet x Swatch 'Royal Pop' combines Swatch's technical innovation with Audemars Piguet's Royal Oak design.

Blancpain X Swatch: could this be the “innovative” collaboration they say it is? The Swatch collaborations are back after a viral launch of the Omega MoonSwatch back in March last year. Marking the 70 ...

The collaboration, featuring eight pocket watches that cost between $400 and $420, drew massive crowds to Swatch stores around the world ...

View post: Omega’s New Bond Watch Looks Straight Out of a Spy Movie There are objects we associate with the late 20th century that function almost like time machines—cassette tapes, arcade tokens, VHS ...

Lex is pondering Swatch’s relevance ✓ Is adrenaline-fueled hype enough to remain a player in the watch game? ✓ Read his analysis here ✓ ...