After the SUC reigned, the Northside label took it to another level.

A Houston Legend: Michael "5000" Watts, the visionary behind the legendary Swishahouse label, has died following a period of declining health. Architect of Culture: Watts was a key pioneer of the ...

Medical Update: Swishahouse founder Michael "5000" Watts has been hospitalized due to undisclosed "tremendous health issues." Family Statement: Watts’ family confirmed the news via Instagram, ...

Michael “5000” Watts founded his Swishahouse record label in 1997, and there was a time in the early 2000s when the Houston-based rap label’s music was taking over the country. It was hard to go ...

Artists like Mike Jones, Slim Thug, Chamillionaire and Paul Wall emerged from the Swishahouse mixtape circuit.

Watts' family confirmed the Houston rap pioneer's passing in a statement on Friday (Jan. 30). By Michael Saponara Swishahouse founder Michael “5000” Watts is dead at 52 years old. Watts’ family ...