The luxury watch world didn’t wait long to make its first statement of the year. As 2026 begins, Rolex, Audemars Piguet, and Tudor have quietly but decisively raised prices across their collections, ...

Add Yahoo as a preferred source to see more of our stories on Google. The 31 percent tariff imposed on Switzerland by U.S. President Donald Trump’s new policy has shaken the luxury watch industry.

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, watch and style ...

Investment bank Vontobel has released its annual report on the Swiss watch industry, revealing a decline in global exports from 2024 to 2025. Total exports amounted ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...

On April 9th, tariffs on Swiss watch imports were implemented at a rate of 31%, while EU watch imports are subject to a 20% tariff. There is currently no clear guidance from the administration ...

Switzerland is bracing for a big tariff hike on its exports, and its watch industry could take the brunt if President Trump hits Alpine nations with an enhanced 39% tariff for its exports, slated to ...