Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

Target CEO Brian Cornell defended his decision to pull some of the retailer's Pride Collection merchandise off shelves earlier this year, saying backlash against the items led to the most serious ...

Target (TGT) continues to feel the impact of several consumer frustrations, which recently contributed to weaker sales. Amid this startling trend, the retailer has conjured up a plan to win back ...

Target (TGT) , which has almost 2,000 stores nationwide, is struggling to shake a concerning shift in customer behavior that has significantly impacted its sales for several financial quarters. In ...

Artificial intelligence audience testing startup Artificial Societies Ltd. today launched its flagship “societal simulator” tool in order to speed up market research. The Artificial Collective ...