Tim Cook called it a hundred-year flood in memory pricing, and now Apple is betting a $2,400 foldable iPhone can keep margins ...

Over 15 years at the top of Apple, Cook has personally been paid $880 million, including base salary, stock awards and cash ...

The Apple chief executive steps down after 15 years, during which its shares have risen more than 2000 per cent and returned ...

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Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

Apple CEO Tim Cook has long positioned “Apple 2030” as a flagship initiative — the company’s ambitious pledge to achieve carbon neutrality across its entire supply chain and product lifecycle by the ...

Apple CEO Tim Cook was joined by Trump administration officials including Secretary of Commerce Howard Lutnick to open a new manufacturing facility in Houston. The facility is also where Apple will ...

This transcript was prepared by a transcription service. This version may not be in its final form and may be updated. Ryan Knutson: The first time our colleague Rolfe Winkler met Apple's CEO Tim Cook ...

Apple CEO Tim Cook delivers the keynote address during the Apple WWDC at Apple Park on June 08, 2026 in Cupertino, California. Apple's annual WWDC runs through June 12. Justin Sullivan/Getty Images ...

Tim Cook was Apple's seventh CEO, he was the longest-serving, and he was only the third who wasn't fired. Then it's true that like every Apple CEO before him, he was white, male, and a similar age, ...

Tim Cook, during Apple's earnings call on Thursday, said the company planned to apply for a tariff refund and will reinvest the funds in the US.