Developed by Eric Berne in the 1950s, transactional analysis is a theory about personality and communication. At the center of transactional analysis lies face-to-face communications and three ego ...

Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

A successful coach understands their clients’ personalities by observing their words, body language, gestures and facial expressions. Therefore, it becomes easier to deduce the needs of each client.

A transactional model of adult-child interaction was proposed and tested. In determining the effects that caregivers and children have on each other, it was maintained that adult attributions act as ...