A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Picture this: A consumer scrolling through a website is ...

Virtusa's thought leadership institute, the Virtusa Research Center, conducted this survey of 300 leading U.S. companies with an average revenue of $29 billion on their methods of collecting, managing ...

Opinions expressed by Entrepreneur contributors are their own. Why you need to innovate with privacy on top of mind Why ignoring privacy regulations will spell trouble for your business Strategies for ...