Day one in-app purchases grew 52% in 2020, while mobile game ad revenues increased 8%, Unity's latest gaming report showed, particularly looking at the impact of COVID-19 on players' usage. The report ...

Snap SNAP recently announced its partnership with cross-platform game engine Unity Software U that will extend the reach of Unity’s Ad supply to Snapchat advertisers. This will also bring Snap’s ...

1 Apptopia measures Unity’s market share across the Top Grossing and Top Free games charts in the iOS App Store and the Google Play store by taking the top 1,000 games by global MAU in the quarter, ...

Snap tethers Snapchat to Unity's growing ecosystem of game and ad technologies. Unity will add support for the Snap Kit SDK (software development kit) to its game engine -- which powers over half of ...

Unity initially impressed investors with its stellar growth rates and ambitious long-term goals. Its overheated valuation, steep losses, and a major technological setback sent investors heading for ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Unity Mediation, inclusive of ...

Unity Software Inc. shares dropped nearly 20% Thursday after Wall Street was skeptical of the gaming engine and app monetization company’s full-year forecast given a currently weak quarter and ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie ...

As part of Apple's pro-privacy push, it rolled out a change in iOS 14.5 last month that explicitly asks users for permission to allow apps to track their activity across other apps and sites for ad ...

Unity has released its financial results for 2021, reporting another year of growth offset by sizable operating losses. For the three months ended December 31, 2021, the company saw revenues of $315 ...