AI is set transforming the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Given the potential for transformational ...
After years of experimentation, AI adoption is at the forefront of enterprise strategies in 2025. According to a recent market study on Enterprise Data Transformation by the Intelligent Enterprise ...
K Krithivasan, CEO & MD, and Aarthi Subramanian, ED-President & COO, TCS, in conversation with ET Now. TCS is observing a shift from experimental Gen-AI projects to use-case driven implementations ...