Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world.

Vans worked with Roblox community developers The Gang Stockholm on “Vans World,” which applies new in-game physics technology to better replicate the feeling of skateboarding. The virtual park is ...

Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared experiences, and Vans®, the original action sports brand and globa ...

In contrast, Vans World will live on indefinitely in the “metaverse”—as the constellation of 20 million-plus games or “experiences” on the Roblox platform is known—showing how brands ...

Vans refreshes Roblox activation with ‘phygital’ maneuver To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared experiences, and Vans®, the original action sports brand an ...