Could virtual production become a practical option for more BBC programmes? We're exploring how AI and low-cost technology could help production teams create virtual sets without the expense of ...

At NAB I had a mission: find out what new products are making virtual production more affordable, more accessible, and not require a master’s degree in Unreal. Fortunately, I found a few options. Plus ...

BERGEN, Norway—Vizrt pushed its online demonstration of what software-defined production coupled with IP transport over the internet can do during its weekly VizrTV webcast by bringing together live ...

If there’s a buzz word right now in filmmaking and visual effects, it is probably ‘virtual production.’ Think of it like this: say you are making a live action film with characters. Traditionally what ...

One of the things that Sony’s massive stand at NAB showcases is the sheer amount of things it does and does well, with virtual production a good example. Today, someone who missed last year’s NAB ...

Created in just 16 weeks with only two days of shooting, Hestia—a collaboration between Red Robin Films and Sony | Professional Europe—serves as both a tech demo and a case study of Sony's ...

LAS VEGAS—Sony Electronics has announced its lineup of new and returning products and services that it will be showing at the 2026 NAB Show, April 19-22 in Las Vegas, demonstrating the latest ...

The AI for Talent Summit returns for its second year, as Marché du Film executive director Guillaume Esmiol targets "innovation that serves both artistic creativity and the growth of the industry." By ...

The arms race among facilities providing virtual production capabilities, considered the next generation of film and TV creation, escalated another step this week with Amazon Studios officially ...